Design on a Dime
Having a quality website for your nonprofit organization with engaging content is extremely important…but where can you go to create what you need when your organization runs on a limited budget?
There are a lot of different options that are available and seemingly at a low cost, but what is the quality of the service being offered? What if you need help with the services they offer?
From website content to optimization to helping bring more people to your website, I’ve gathered a list of quality services that are affordable.
Website Hosting
Gandi
Gandi is a great place for organizations in need of a place to host their website. They have a wide range of helpful services that make the whole experience even better. With services like email, website backup, usage statistics and more, it’s a great place to setup your website.
Image Creation
Canva
Canva is the perfect design tool for non-designers. It’s very user friendly and the free version will help develop effective branding across all of your different platforms. From images on your website/blog to images for social media posts, Canva helps keep your organization looking polished.
Email Marketing
Mailchimp
If you have been using email to only send your donors a newsletter (or worse – you aren’t sending any email messages to potential or current donors), then it is time to look at Mailchimp. Our always-on marketing platform works around the clock to help you find your people, grow your organization, and get smarter as you go.
Website/Marketing Analytics
Google Analytics
Google Analytics gathers a lot of important data about the visitors coming to your website. With information about how people are finding your website, what pages they go to, how many of those people are engaging (signing up for a newsletter, making a donation, downloading a free document), and more, helps you become more effective in your marketing.
Keyword/Search Term Data
Google Search Console
Google Search Console is helpful for more than just the web developers making sure your website is readable for Google. It helps your marketing department understand which terms, or keywords, are being used to find you. That information makes it a lot easier to build onto or fix.
Search Engine Advertising / Pay Per Click
Google AdGrant
Google offers a program available to most nonprofits (unfortunately, not all organization types qualify) where you can sign up for $10,000, a month, in Google Ad credits at no cost for the organization. It’s a great opportunity to increase conversion rates and awareness.
Password Security
LastPass
If you still rely on memory to keep track of all your passwords (or worse – you use the exact same password for a majority of your important accounts), then it is time to get a password manager. I definitely recommend LastPass. They do an amazing job creating unique passwords for all of my accounts while keeping everything secure.
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Find The Right Tools For Your Website On A Budget
Building and maintaining your organization’s website can be tough, especially if you don’t know what tools you need. I have put together a list of tools that will help you do it all yourself with products I personally would recommend using.
‘Before working with Genia, our website was difficult to navigate and not secure. At the time we had a way for people to donate on our website but we had several people tell us they were unwilling to because of it not being secure. With Genia’s help, we now have a website that’s engaging, easy to navigate and people feel comfortable donating. In fact, it was because of her work that donations sent in to assist with fundraiser for our next annual event increased by $10,000. Thank you Genia for creating a website that has become a wonderful resource for teachers and the community, as well as helping us further our cause!’
